Who would pay
Users of hot drink bottles and cups in cold regions, especially office workers or home dwellers who need overnight warming.
Current workarounds
Currently, cups and thermos bottles have limited heat retention and cannot continuously heat, forcing users to drink quickly. There is a lack of convenient devices for continuous warming.
MVP idea
Develop a coaster with temperature control function that transfers heat to the cup bottom to maintain drink temperature for a long time, improving the problem of quick cooling.
How to validate
First produce a low-cost controllable temperature coaster prototype to test actual heat retention and user feedback. The risk is that cost and product size might affect acceptance.