23 Daily — Moatly is a new tool that measures the strength of a product's moat and the threats it faces. It was launched on Product Hunt on November 6th, 2026, receiving 64 upvotes and ranking 35th on the daily leaderboard, according to its Product Hunt page. The platform enables entrepreneurs to track and analyze product defensibility in real time, offering insights before clones, AI agents, or platform features challenge their offerings.

Real-time Monitoring of Moat Strength and Threat Pressure

Moatly analyzes public data sources such as GitHub repositories, AI agent registries, patent filings, and platform release notes to quantify a product's moat strength and current threat pressure. The tool assesses eight factors that influence customer switching costs and distribution channels, alongside five types of threats. Each signal is linked back to its original source, enhancing transparency and reliability.

Maximizing Competitive Advantage by Identifying Hidden Threats

Unlike traditional competitor analysis focusing on known rivals, Moatly's creator Max Jeffery notes that software is cheap to build, and critical threats arise from less obvious places: weekend coding clones on GitHub, AI assistant functions embedding your service, or existing platform features customers already pay for. Moatly aims to detect these hidden threats early, allowing startups to strategize accordingly.

Pricing and Usage

Moatly offers a free basic check for any product. For ongoing monitoring, weekly updates can be delivered via Slack, email, or API, at a subscription cost of £29 per month. The first 100 founding members secure this price indefinitely.

Editor's take: A New Lens for Startup Risk Management

By utilizing public data to reveal a product's vulnerability and protective moat comprehensively, Moatly provides entrepreneurs with a novel risk management perspective. In an ecosystem where software development barriers are low and competitors diverse, having early access to such insights can guide effective resource allocation and market strategy. Startups can test their product URLs on Moatly and evaluate the results to decide whether to subscribe for ongoing monitoring—an actionable way to validate defensive strength and responsiveness.