23 Daily — According to theverge.com, Apple CEO John Ternus is urging AI chief Craig Federighi to accelerate the development roadmap of Siri, aiming to deliver a powerful AI agent that can compete with OpenAI's Dots and Meta's Muse. Although Federighi has released a functional version of Siri AI on a very tight schedule, the company acknowledges it is not yet keeping pace with its competitors.

Siri to Gain Advanced Control Over Apple's Native Apps

In the upcoming months, Apple plans significant improvements in iOS 27.3 to enable Siri finer control over its first-party apps. This includes capabilities such as rotating and cropping images within the Photos app and organizing tabs in Safari, enhancing Siri's usefulness in day-to-day tasks.

Third-Party App Integration Expected in Spring

A more substantial update involves integrating third-party applications, expected to roll out in the spring. This integration will allow Siri to perform actions like placing orders through Grubhub or booking reservations via OpenTable, expanding its usability into a wider range of services.

Apple's Vision for a More Agentic AI Assistant

Apple aims to evolve Siri beyond executing isolated commands into an AI assistant capable of tracking ongoing goals, determining next steps, and automatically pursuing objectives. Competing AI agents such as Dots, Muse, and Grok already demonstrate these capabilities. Apple plans to steer Siri toward this agentic functionality as early as next year.

Editor's take: Opportunities and Challenges for Apple in the AI Assistant Race

Apple's Siri development strategy responds to market demands for more proactive and versatile AI assistants. By enhancing integrations with native apps and third-party services, Siri is positioned to improve user experience and regain competitiveness in the smart assistant space. For entrepreneurs, this shift signals growing opportunities to innovate within Apple's ecosystem through automation and AI. Verification of Apple's accelerated Siri roadmap can be observed through upcoming iOS updates and third-party app integrations. Overall, Apple faces technological challenges but also holds a strong influence due to its extensive user base.