Who would pay
Privacy-conscious consumers who may be willing to pay a premium for a high-end TV.
Current workarounds
Most smart TVs currently have built-in apps that collect user data; users need a more privacy-friendly TV, and existing mature solutions on the market fail to meet this demand.
MVP idea
Provide a large-sized TV focused on privacy protection and optimal compatibility with Apple TV, avoiding unnecessary data collection.
How to validate
A low-cost prototype can be built to invite privacy-conscious users to test and provide feedback; risks include limited current market acceptance and brand recognition.