23 Daily — Grand Theft Auto 6 is set to launch in two weeks, with pre-orders nearing eight million units, highlighting strong market anticipation, according to gamesindustry.biz.
Strong GTA 6 pre-orders with PlayStation 5 dominating at 74%
Sensor Tower's GTA 6 tracker reports approximately 7.71 million pre-ordered units worldwide, generating an estimated $751 million in gross revenue. The PlayStation 5 edition accounts for 74% of pre-orders, contributing around $559 million, while Xbox Series X|S makes up 26%, with about
Preference for Ultimate Edition signals high market enthusiasm
Sensor Tower data shows 89% of pre-orders are for the
Pre-order scale surpasses peers, industry expects tens of millions sold
Karl Kontus, Sensor Tower's SVP and GM of Video Game Insights, stated that based on typical pre-order trends, starting from 4 million units, GTA 6 could exceed 40 million pre-orders at launch; actual estimates center around 25 million units. By comparison, Cyberpunk 2077 announced 8 million pre-orders at launch. Reaching 25 million units would mean about billion in sales, potentially covering development and most marketing costs on release.
Editor's take: Pre-orders reflect blockbuster’s potential to fuel industry growth
GTA 6’s pre-orders surpass those of Call of Duty: Modern Warfare 2 at the same point in 2022 by 148%, underscoring AAA titles’ role in driving market growth. For entrepreneurs, this indicates that high-quality content combined with targeted market strategies can yield breakout sales, especially where platform advantages like PlayStation 5 dominance exist. Verification can be pursued through analysis of pre-order trends and comparison with contemporaneous game launches to assess market reception and demand shifts.