23 Daily — According to gamesradar.com, the digital game platform GOG is actively promoting the revival of physical PC games by planning to allow users to order physical copies of games directly from its store. Marcin Paczynski, GOG's Senior Business Development and Partnerships Manager, revealed on October 31, 2026, that while the plan faces various legal, logistical, and licensing challenges, the company remains hopeful to bring this idea to life.

GOG Aims to Create a Made-to-Order Physical Game Sales Service

Paczynski explained the ideal scenario where users could select games on GOG's platform, order physical copies, and have them delivered—creating a fully customized physical purchase experience. Although such made-to-order physical PC games are appealing, operating related retail business is a completely different and major challenge for GOG.

Besides providing digital DRM-free versions online, GOG needs to manage physical product logistics, warehousing, and obtain additional approvals from game publishers, making the process far more complex than digital sales alone.

Efforts to Promote Classic Game Collecting and Preservation

Currently, GOG focuses on preserving classic games digitally and has launched initiatives such as 3D printable game box models and cover art to appeal to collectors. However, Paczynski acknowledges that these are no substitute for professionally produced physical game packaging.

He emphasized that "games with DRM cannot truly be preserved," and GOG will continue to advance the concept of DRM-free game preservation.

Editor's take: Market Potential and Validation Opportunities for Physical Game Revival

GOG's attempt to bring back physical PC games indicates that despite the dominance of digital games and the scarcity of physical collectibles, there remains a strong demand among gamers and collectors for physical media. Combining customized production with online ordering could evolve into a new model for game sales and preservation.

For entrepreneurs, this offers an opportunity to explore the feasibility of bridging physical products with digital services, especially tackling challenges in logistics and licensing. Experimenting with limited releases, pre-order models, and cooperative licensing could serve as actionable validation steps for consumer acceptance and business viability.