23 Daily — Lego Digital Play completed the acquisition of UK-based mobile game studio ForthStar Games in November 2026 for an undisclosed amount. The acquisition aims to strengthen the Lego brand's position in the global mobile gaming market, according to gamesindustry.biz.

Background and Growth of ForthStar Games

ForthStar Games was co-founded by Paul Gouge and Alex Rigby in 2024. Both had previously founded three successful mobile game studios, including BattleMail, Rockpool Games, and Playdemic. Playdemic was notably sold to Electronic Arts for

.4 billion in 2021, one of the largest UK game acquisitions at that time.

Company Size and Funding

Operating initially in stealth mode and based in Manchester, ForthStar started with 14 alumni from Playdemic and has grown to 30 employees. The company secured

0 million in funding from Griffin Game Partners prior to the acquisition.

Post-Acquisition Structure and Vision

Post-acquisition, ForthStar will remain in Manchester. Paul Gouge will serve as the head of games at Lego Digital Play, while Alex Rigby continues to lead ForthStar. Lego Digital Play president Aaron Loeb emphasized that the mobile market is highly democratic, reaching gamers of all ages worldwide, aligning with their goal to bring play experiences to everyone globally.

Lego Digital Play’s Formation and Expansion

Founded in 2025 as a separate company from the Lego Group, Lego Digital Play aims to create unique and wholly-owned digital Lego experiences. Prior to this acquisition, in September 2026, the company acquired UK mobile studio Offroad Games, whose team largely consists of former Space Ape Games employees, showcasing Lego Digital Play’s proactive expansion in mobile gaming.

Editor's take: Opportunities in Mobile Gaming and Validation

The acquisition illustrates Lego's strategic push into the global mobile gaming sector. Leveraging ForthStar’s experienced team enhances Lego’s digital transformation efforts. For entrepreneurs, the vast user base and global reach of mobile gaming present significant opportunities, particularly by focusing on high-quality gameplay and brand partnerships to capture niche markets. Validation can be achieved through user download metrics, engagement rates, and monetization indicators, while monitoring Lego Digital Play’s forthcoming product releases and market responses.